People | Industry and Policy Partners

Vivian Pontes

Associate Head of Research

Vivian Pontes is Associate Head of Research at UTS Business School, with over 20 years of experience across academia and industry in Brazil and Australia. Her research centres on transformative marketing, investigating how consumer values, goals and emotions influence decision-making and drive behavioural change toward social justice and responsible consumption. With deep expertise in customer experience and market research, Vivian works across disciplines and sectors, translating academic insight into practical impact.