People | Industry and Policy Partners

Professor Timo Dietrich

Co-founder and Director Blurred Minds Lab | Griffith University

Timo is an award-winning behaviour change expert who believes the change sector must embrace innovation and purpose-driven solutions to thrive and remain competitive in an evolving world. Through co-creating transformative initiatives, he has impacted hundreds of thousands of people and reached millions globally, demonstrating how aligning business and purpose can lead to meaningful progress for people and the planet.

As a Professor at Griffith Business School, Timo is the founder of two transformative initiatives. Blurred Minds is on a mission to build the world’s best alcohol, vaping, and cannabis education materials. Committed to empowering schools and their teachers, Blurred Minds ensures access to high-quality resources regardless of budget. With some of the most extensive range of free prevention-focused resources in this space, it stands with schools worldwide in the fight against “Big Harm”.

Mind Maze teaches students “how to make your brain your best friend,” equipping them with the tools to build emotional intelligence and navigate life’s challenges more confidently. Currently undergoing its fourth prototype iteration, Mind Maze is being rebuilt with enhanced features and is ready for dissemination in schools around the world, aiming to make a global impact on youth education and wellbeing.

He co-invented and trademarked the Co-create-Build-Engage (CBE) process, a dynamic framework designed to help individuals and organisations achieve the change they seek to make. By fostering collaboration, branding and strategic engagement, the CBE process provides a clear pathway for driving impactful change and achieving transformative outcomes.

With over 100 published books, journal articles, conference papers, and industry reports, his work is a trusted resource for both academics and practitioners. Timo is a sought-after media commentator and keynote speaker and serves as a passionate educator in Griffith Business School’s award-winning MBA program, inspiring the next generation of responsible leaders to drive innovation and impact.