People | Industry and Policy Partners

Dr Raja Sumayyah Raja Arif

Research Fellow | University of Technology Sydney

Suemay is a PhD researcher/lecturer in Public Relations, Strategic Internal Communication, and Employee Behaviours at University of Technology Sydney. She received her PhD in Public Relations from QUT Business School. Her research areas are strategic employee attributes, internal communication, and employee engagement in organisational contexts. The main objectives of her PhD research were to understand the cognitive, affective, and behavioural attributes of a strategic employee and how they could be influenced by internal communication and employee engagement. Using a mixed methods research approach, she investigated the attributes of a strategic employee in a public organisation in Malaysia. She believes the findings of this research are key to guide organisations, public relations practitioners, and employees on how communication and engagement can support the enactment of a strategic employee’s attitudes and behaviours at the workplace. She holds a Bachelor of Honours in TESL from University of Exeter and Plymouth Marjon University, England and a Masters degree in Corporate Communication from University Putra Malaysia. ue