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Dr. Marjan Aslan

Lecturer in Marketing 

Dr. Marjan Aslan is a Lecturer in Marketing at Canberra Business School, University of Canberra. Her research focuses on technology-based service delivery, service technologies (e.g., service robots, immersive technologies, etc.), and AI driven service agents (e.g., AI-enabled frontline employees, AI-driven service robots, chatbots, virtual agents, and cobotic teams). She is interested in psychology of technology usage and investigates factors influencing consumers’ and frontline employees’ experiences, perceptions, and behaviour in different technology-based service settings. Marjan has teaching expertise on the topics of consumer behaviour, service management, services marketing, human behaviour in organisations, and organisational behaviour.