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Bright Minds Lab

A High School Theory-based Social Impact Collaboration Experience

The Bright Minds Lab at the University of Canberra’s Faculty of Business, Government and Law is an exciting high school collaboration experience that brings behavioural economics, marketing, and creativity together to tackle real social challenges.

This theory-based challenge gives students the opportunity to apply ideas from the classroom to real problems connected to the United Nations Sustainable Development Goals (SDGs). Working alongside local organisations, government, and community partners, students learn how behavioural science and marketing frameworks can drive meaningful social impact.

About the program

The experience invites teams of high school students to respond to a practical client brief from a local organisation. Participants design innovative solutions and present their ideas at a live event at the University of Canberra, where they pitch to a panel of experts from academia, government, and industry.

In a unique twist, teams are remixed on the event day — encouraging collaboration, creativity, and adaptability as students combine their perspectives to refine and reimagine their ideas.

Aims

• Create opportunities for high school students to apply behavioural theories to practical problems that create social impact.
• Inspire creative thinking and community engagement to help make the ACT and surrounding regions even better places to live, work and play.
• Build confidence, teamwork and presentation skills that prepare students for future study and careers.

Benefits for students

Receive a Certificate of Participation from the University of Canberra.

Learn how to use behavioural and marketing frameworks to understand human decision-making and design better solutions.

Gain hands-on experience in teamwork, pitching and creative problem-solving.

Contribute ideas that could influence real-world organisations and local communities.

Kids 

Under Development

• AI generated colouring books showing kids in non-traditional job roles/ indigenous kids in job roles. 
• AI Generated books for kids (Indigenous and minority) 
  • This will link in with a project on kids uploading a photo, AI aged 20 years and then seeing themself in 25 non traditional job roles for their gender